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Managing Content Marketing in 2014
Recommendations on improving your content marketing capabilities In our recent Smart Insights - Hubspot research on Managing Content Marketing, we asked five industry experts for their views on how...
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Practical approaches to better content governance
5 content governance tips to keep your web experience relevant When discussing website relaunches and redesigns, a common refrain I hear among the reasons for the relaunches is: 'our old website had...
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Managing content marketing in Financial Services marketing
Content marketing best practices and examples for financial services With all the research suggesting that 2014 will be another big year for content marketing, it’s important to review how content can...
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Getting your marketing timing right
Essential techniques for making your communications more customer-focused It’s no secret that effective timing is an essential ingredient of successful marketing. Spotting seasonality and maintaining...
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Measuring Content marketing ROI [Infographic]
New research shows 72% of brands don't measure success Content marketing is now a key digital strategy, but this infographic shows that measuring content marketing effectiveness is still a challenge...
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Conquering content marketing challenges in 2015
Dealing with the 3 Major Challenges Your Content Marketing Team Will Encounter this year Initially we thought we should write about marketing predictions for the year 2525, as the song goes. But people...
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How to fix 7 common blogging mistakes
Learning blog publishing best practices from the top 10 UK marketing blogs Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady...
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Competing with Content Marketing [Infographic]
7 Steps to Content Marketing Success in 2015 In our previous 2015 research infographic, 7 Steps to Digital Marketing Nirvana, we showed the success factors with creating a digital strategy to help grow...
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When are the best times for social sharing of blog content? [#DigitalInsights]
A new analysis of 1,167,426 blog posts shows the best times Inbound marketing is incredibly effective and rewarding, but to get it working for your business you will need to optimise every element of...
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Measuring your Content Marketing ROI
Measuring the effectiveness of your Content Marketing Strategy Our recent research with HubSpot on Competing on Content Marketing in 2015 identified that measurement of content marketing ROI was one of...
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Justifying the cost of web content to the ecommerce Finance Director
How to keep web content costs down without compromising quality As the person in charge of the numbers, you probably have very little interest in the creative side of content. It’s a cost. What you...
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Businesses are struggling to manage Content Marketing [Infographic]
New research shows the role that company culture plays in managing content marketing and how the HiPPO is often to blame Content marketing has consistently ranked top of our surveys on the top digital...
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Managing Content Marketing: Marketers Vs Creatives
New survey shows better communication between departments is needed to create better content Content marketing certainly isn't new anymore. A huge number of brands already have well-developed content...
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Managing content marketing in Financial Services marketing
Content marketing best practices and examples for financial services With all the research suggesting that 2014 will be another big year for content marketing, it’s important to review how content can...
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Content Marketing: Are you happy with the quality of your creative?
New survey shows better communication between marketers and creatives is needed to create better content Content marketing certainly isn't new anymore. A huge number of brands already have...
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The best metrics to use for content marketing? #ChartOfTheDay
Less than half of marketing know their ROI from Content marketing For the past 3 years that we have been asking Smart Insights readers which is the marketing tactic which marketers that will give them...
View ArticleManaging content marketing in Financial Services marketing
Content marketing best practices and examples for financial services It’s important to review how content can be used effectively in your specific sector. In this article I will review content...
View ArticleSocial media and content marketing are the top priorities for marketers in 2017
Chart of the day: social media marketing and content marketing budgets are expected to increase more than any other channel in 2017 Marketers were asked to indicate whether particular types of...
View ArticlePolluted marketing content is solved by this new content discovery platform
A new type of content discovery platform which allows professionals to improve their knowledge and keep track of quality content in a single feed via a Google Chrome new-tab extension It’s Monday. Your...
View ArticleAre content marketers promoting their research enough?
Chart of the day: Original research drives traffic but marketers aren't promoting it to its full potential. Original research produced by b2B marketers drives traffic and social shares - but are...
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